What counts as a Lever lead.
The same bar for our own ads and for every partner.
Qualifies.
All five, on every lead.
The owner or a direct relative
Wants to sell within 90 days
Not listed on the MLS
A phone that answers
Texted, reply shown on the record
Unconfirmed and unreachable after twelve touches over four days is a free send-back. We text and call the seller ourselves before we credit it.
Never qualifies.
Any one of these and the lead is rejected.
Agents, wholesalers or investors posing as the seller
Listed properties
Bare land
Commercial
Mobile homes in parks
Fake or unreachable contact info
Checks we run.
Owner matches county records
Not listed on the MLS
Sold or listed recently? Flagged
Equity estimated
Public record signals.Years owned, owner occupied or absentee, tax status and any foreclosure filing, on one line of the record. Where a county publishes nothing, the line says so.
Title snapshot.Open mortgages, estimated balance and recorded liens, from recorded documents. An estimate, not a title search.
Phone checked.Line type and carrier. VoIP and disconnected numbers never come through. Numbers we have seen before are flagged.
Fraud and impersonation checks.We don’t publish how.
Not a duplicate in the last year
House type is residential (no bare land, commercial, or mobile homes in parks)
Consent.
Recorded on every lead, from every source.
Every lead carries a record of the seller’s consent to be contacted by investors, buyers, agents and partner companies. Leads from partner web forms carry a TrustedForm certificate as well.
Same bar for every lead.
Our ads and every partner. No exceptions.